At the same time, some marketers use both primary and secondary call to actions in their marketing. Note that having one CTA highlighted is the most common way. Even if it’s just a two-word phrase, users need some direction to know what to do next.ĬTAs that create a sense of urgency will also help increase conversions.Īs long as it encourages potential customers to stay engaged on your site, then your call to action has done its job. “Buy Now” or “Download Now” are typical examples of simple calls to action.īut a CTA can run longer, too, such as “Subscribe today so you’ll never miss a post.” The possibilities are endless.Ī good CTA can help with decision fatigue and give meaning to your content. For example, a call to action can encourage people to click on a link, leave a social media comment, visit an online store, make a purchase, etc.Ī call to action can take up different forms: Guide: A Simple Formula for Converting Facebook Traffic Into Sales – Click and get your copy now! It’s 100% Free! What is a call to action (CTA)?Ī call to action (or CTA) is a text prompt designed to inspire the target audience of a marketing campaign to take a desired action.
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